UK Regulator Probes Microsoft Over Copilot-Linked 365 Price Rises

The Competition and Markets Authority opened a consumer-law investigation on July 29 into how Microsoft marketed its 365 subscription plans when it bundled Copilot in and raised prices. A UK annual Personal plan with Copilot runs £84.99 against £59.99 for the Classic tier, and the regulator’s question is whether customers were given clear and timely information about that cheaper option at renewal. Family plans moved the same way. The complaint is about disclosure, not about AI — the first sign that “we added AI, so the price went up” is a claim regulators will now test as a consumer-protection matter.